As a longtime member of Manhattan’s burgeoning lower east side, Tonic (Wikipedia, Flickr) was a center of both the avant-garde jazz and experimental electronic music scenes until its’ untimely closing in early 2007. Tucked quietly between Rivington and Delancy on Norfolk Street, Tonic’s exterior was unassuming to the point of being unidentifiable, adding to the club’s non-mainstream reputation. The front window project was designed to marry the rich history and future of Tonic with cutting edge design and technology.
Along with Oliver Delano, of slinc., the display was created by rear-projecting a high definition video feed onto a sixty inch custom translucent glass screen set into Tonic’s facade. The display was used to communicate temporally relevant information such as the evening’s varied performances from sundown to closing.
Throughout the day logotype was displayed with camera based input used to engage the viewer and integrate the piece.
Custom software was created to express the analogue characteristics of the design, ranging from the phosphor burn and scanlines found in conventional CRTs to the rainbow roll effect found at the lead of analogue video cassettes.
Tonic
As a longtime member of Manhattan’s burgeoning lower east side, Tonic (Wikipedia, Flickr) was a center of both the avant-garde jazz and experimental electronic music scenes until its’ untimely closing in early 2007. Tucked quietly between Rivington and Delancy on Norfolk Street, Tonic’s exterior was unassuming to the point of being unidentifiable, adding to the club’s non-mainstream reputation. The front window project was designed to marry the rich history and future of Tonic with cutting edge design and technology.
Along with Oliver Delano, of slinc., the display was created by rear-projecting a high definition video feed onto a sixty inch custom translucent glass screen set into Tonic’s facade. The display was used to communicate temporally relevant information such as the evening’s varied performances from sundown to closing.
Throughout the day logotype was displayed with camera based input used to engage the viewer and integrate the piece.
Custom software was created to express the analogue characteristics of the design, ranging from the phosphor burn and scanlines found in conventional CRTs to the rainbow roll effect found at the lead of analogue video cassettes.